Blog entry #2 - 2024.10.05
One of the aspects that has almost completely disappeared from the web is interactivity (the amount of stuff you can do, interact with and discover has been reduced to basically nothing). Websites used to be "fun", and that's something most people who remember usually agree with.Surfing the web was in itself an interactive endeavor, as one needed to search for something, then click around for a bit until they landed on a page that satisfied their needs. Once there, the site invited the user to explore: click on the menu, click on the links, go through all the content, play some games, watch the animations, interact in the forum section, find the little easter eggs, check out everything, visit this, take the quiz, answer the poll etc. Now, this experience was, at times, frustrating. The lack of a solid and standardized layout made navigating some sites feel like an headache inducing maze.
I get it, I know, I was there. However, the times when I actually had fun exploring far exceeded in quantity and quality those others. Getting content as a reward for exploring is pretty much a thing of the past. Every website is now a boring and dull landscape where the extremely limited menu gives access to just a few pages of mostly barebones content. Even online spaces aimed at kids have reduced the animations and interactivity to basically nothing. You enter the site, you click on one of the three things you're allowed to click on, stuff and ads get shoved in your face passively, the thing you were looking for is paywalled (paywalls were a thing from the beginning but they got more ridiculous over time) , you exit the site. Repeat ad nauseam, they all look the same.
I'm not necessarily criticizing the minimalist aesthetic approach to web design of the last years. It can look fine and doesn't necessarily have to sacrifice the user experience to achieve a polished and sleek feel, but unfortunately it has become synonymous with corporate conformism. In most instances the minimalism is actually helpful and more accessible, and it can be just as unique and personal depending on the execution. Interactivity isn't a cluttered site exclusive. My critique here is more about the trend of getting rid of this interactivity, consequentially reducing choice and agency, and effectively converting everyone from user to helpless consumer.